Décembre 2018 - en cours

UEFA 2020 is a unique Tournament. It will consist of over 50 matches spread across 12 countries throughout Europe. The movement of fans to, from and between venues present significant transport challenges and for some Host Cities will also potentially lead to considerable pressure on an already busy local transport system. With well over 3 million ticketed spectators expected to attend the event UEFA recognised the need for high quality marketing and communications in relation to travel to help manage the challenges in addition to close working with Host Cities to ensure local travel issues can be mitigated.

In the Round has been commissioned to develop a Mobility Communications and Travel Demand Management Strategy for the Tournament. The objective being to arrive at an approach that integrated well with the emerging Spectator Communications Strategy. The commission involves working across the Mobility, Spectator Experience, Marketing Communications and Ticketing functional areas of UEFA together with understanding as much as possible about the communications challenges in each Host City.

The Strategy, which focuses on messaging, content, channel and audience is being developed following a review of existing UEFA spectator research and in-depth information gathering across UEFA. In parallel In the Round has supported UEFA in the initial stages of developing a mobility planner for the Tournament to be integrated within the UEFA's existing smart phone App.