Step 4: Our approach centres on continuous monitoring, evaluation and improvement. We urge those we work with not to remain static. Regularly reviewing progress against targets is inherent, with a commitment to learning from failures. We adhere to two core mantras in our delivery process: "Will it make the boat go faster?" for maintaining focus and ensuring value for money, and "Go to few to reach many," in terms of maximising impact - particularly significant in delivering spectator travel communications.