It's time to address fan and audience travel responsibly - for a better customer experience, community impact, financial results, and environmental benefits.
A staggering 70-90% of an event or venue's carbon footprint can be attributed to fan and audience travel. Over 50% of audiences are dissatisfied with current travel arrangements, with the resultant impact on their overall customer experience. Poor travel planning can harm communities, jeopardise organisational reputation and as a result affect commercial opportunities. Action is needed.
Leveraging fan affinity presents opportunities to influence travel behaviour positively. Transparent data sharing between a venue/event and local agencies can provide the evidence to drive changes in local transport solutions. Leadership and collaboration can unlock the previously unlockable.
STRIVE
-
Sustainable
TRavel
Inspiring
Venues and
Events - can help revolutionise the way people move to a venue and event, making every journey an unforgettable, sustainable, part of the experience.
STRIVE, brought to you by In the Round Ltd, is a consulting service dedicated to delivering a high quality, commercially focused, sustainable fan and audience travel experience for venues and events.
Working closely with a range of partners from the transport planning and operation, fan experience and engagement, sustainability, journey planning, loyalty/pledging/reward, research & insight and marketing communications sectors we are committed to driving changes in travel behaviour that leave a lasting legacy.
We apply STRIVE via a simple LEARN, PLAN, ACTIVATE and EVOLVE model. We can also TAILOR our approach. Find out more below.
We work collaboratively with others.
Whether that's experts in transport planning, those that can forecast how people are likely to travel, innovators in multi-modal journey planning, those adept at fan engagement and activations, agencies with behaviour change marketing communication prowess or specialists in carbon footprint assessment. We are also proud of our alliances with not-for-profits in the sustainable travel arena.
Some examples of those we are associated with are shown here. We'd love to hear from you if you'd like to work with us.
Transport planning including demand forecasting.
Carbon emissions expertise including footprint analysis.
Fan engagement through journey logging.
Driving sustainable behaviours through individual pledges.
Get in touch if you want to be part of the collective....
"In the Round were a huge asset to the UEFA project team. Their expertise in transport marketing communications for major events was plain for all to see. Whether developing the creative advertising campaign or messaging for all audiences, preparing the supporting collateral, creating and maintaining the web and social media content or managing the many stakeholder relationships. We are delighted to have delivered a hugely successful event of which Cardiff, Wales and the UK can be proud. We are also delighted that the match and not transport dominated the media headlines on the day after the game.
We would like to thank In the Round for the significant part they played in the event’s success and would not hesitate in recommending them for other assignments."
“When it comes to successfully leading complex behaviour change campaigns, Terri is the woman you need to call. She has extensive experience in the full spectrum of integrated marketing communication campaigns, from guiding the initial strategy to ensuring on-time and on-budget delivery. She is a also a passionate and well-liked leader who knows how to get the most out of her partners and her team. It was an absolute pleasure working with Terri and I would love the opportunity to do so again."
“In Japan, Jon faced into the cultural challenges and figured out the best ways of working to influence the transport plans and implementations. He brought his wisdom and insights and allowed those to be contextualised by his Japanese colleagues and their stakeholders - particularly the host cities. Jon brought his usual sense of vision, humour and tenacity to ensure that the best possible outcomes could be achieved particularly influencing the transport communications to stakeholders and spectators. A leader in his field and an excellent team worker, his help on RWC 2019 was invaluable in achieving great outcomes at Tournament Time.”