Tackling fan and audience travel sustainably
Why STRIVE?
It's time to address fan and audience travel responsibly - for a better customer experience, community impact, financial results, and environmental benefits.
A staggering 70-90% of an event or venue's carbon footprint can be attributed to fan and audience travel. Over 50% of audiences are dissatisfied with current travel arrangements, with the resultant impact on their overall customer experience. Poor travel planning can harm communities, jeopardise organisational reputation and as a result affect commercial opportunities. Action is needed.
Leveraging fan affinity presents opportunities to influence travel behaviour positively. Transparent data sharing between a venue/event and local agencies can provide the evidence to drive changes in local transport solutions. Leadership and collaboration can unlock the previously unlockable.
STRIVE
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Sustainable
TRavel
Inspiring
Venues and
Events - can help revolutionise the way people move to a venue and event, making every journey an unforgettable, sustainable, part of the experience.
What is STRIVE?
STRIVE, brought to you by In the Round Ltd, is a consulting service dedicated to delivering a high quality, commercially focused, sustainable fan and audience travel experience for venues and events.
Working closely with a range of partners from the transport planning and operation, fan experience and engagement, sustainability, journey planning, loyalty/pledging/reward, research & insight and marketing communications sectors we are committed to driving changes in travel behaviour that leave a lasting legacy.
We apply STRIVE via a simple LEARN, PLAN, ACTIVATE and EVOLVE model. We can also TAILOR our approach. Find out more below.
The STRIVE Collective
We work collaboratively with others.
Whether that's experts in transport planning, those that can forecast how people are likely to travel, innovators in multi-modal journey planning, those adept at fan engagement and activations, agencies with behaviour change marketing communication prowess or specialists in carbon footprint assessment. We are also proud of our alliances with not-for-profits in the sustainable travel arena.
Some examples of those we are associated with are shown here. We'd love to hear from you if you'd like to work with us.
Steer
Transport planning including demand forecasting.
Think Beyond
Carbon emissions expertise including footprint analysis.
Better Points
Rewarding sustainable travel behaviour through loyaltyLowr
Fan engagement through journey logging.