Engage    Persuade    Inspire    Change 
Our mantra is Engage, Persuade, Inspire, Change. We apply these principles in all that we do.

We have influenced the behavior of millions through strategic marketing and demand management across sustainable transport and events. Headquartered in the UK with a presence in Australia, we offer global consultancy and operational support.

As experts in mega-event and venue consultancy, we deliver end-to-end services, including planning, strategy, and operations. Our experience spans the world’s largest events, such as the FIFA World Cup, Commonwealth Games and Olympics. We love that we can we have supported the arts and culture sector too including the National Eisteddfod of Wales.

We specialise in sustainable travel planning, helping clients achieve congestion reduction and environmental goals. Our team has advised governments and organisations worldwide, transforming travel behavior in diverse communities.

If you need to drive behaviour change in travel or events, we are here to help.
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We develop strategy
In the Round has a proven track record in developing marketing communications, travel demand management, sports event management, transport planning and behaviour change strategies through our companies consultancy services. We work closely with internal and external stakeholders to provide Client's with a clear road map to success. 
We deliver outcomes
We can embed ourselves in Client organisations and mobilise teams with expertise in marketing communications, transport planning, travel demand management and event operations to deliver high impact solutions. We work direct with our clients or through partner organisations to deliver beneficial advice & success. 
We learn and evolve
Our people have amassed significant exp erience across different types of organisations and different geographies in developing our expertise. We aim to constantly evolve our approach as we learn from the monitoring and evaluation of our projects. We know what works well - we also adapt to the situation as required.

About Us

In the Round began life in 2012 shortly after our founders worked together on the London 2012 Olympic and Paralympic Games. The goal was to provide sporting event advisory and event management consultancy services for large-scale sports events across the whole of the UK, Europe, and the World. With a sharp eye on helping to ensure spectator experience alongside supporting those that make events happen including athletes, officials and others.


Specialising in the advisory of transport planning, mobility management, travel demand management, event management, and customer experience, at In The Round we are a specialist sports and event consultancy company located in London. Our work takes us all over the UK, from Hampshire to Birmingham and up to the North in Manchester. We help organisers of large-scale events, transport operators, national and regional governments, and private sector organisations around the world to achieve behavioural changes of individuals and communities.


Find out more about our event management consultancy services and what we do. 

“[In the Round]… were a huge asset to the project team delivering the event. Their expertise in transport marketing communications for major events was plain for all to see. Whether it was designing the creative advertising campaign, developing appropriate messaging for all audiences, preparing supporting collateral, creating and maintaining the web and social media content or managing the many stakeholder relationships, the two finalist clubs and all local transport partners. We are delighted to have delivered a hugely successful event of which Cardiff, Wales and the UK can be proud. We would like to thank In the Round for the significant part they played in the event’s success and would not hesitate in recommending them for other assignments.”
Alan Hamer, Project Director, UEFA Champions League Final 2017 

Our latest work

Take a look. We're pretty proud of it...
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